DPL

DPL Advantage's service can tell you the worth of:

- Sponsorships
- Promotions
- Naming Rights
- Cause Marketing

- Branded Entertainment
- Product Placement
- Entitlement of Broadcast Programming
- Sponsored Content

Designing Sponsorship Packages (Sponsorship Categories)
There are four main sponsorship categories:
1) Exclusive Sponsorship
2) Primary Sponsorship (Could be Title Sponsor)
3) Subsidiary Sponsorship (Could be Presenting Sponsor)
4) Official Supplier (product category)

What to look for in sponsorships?

A) What is the sponsorship package category?
B) What is the sponsorship fee?
C) Any title rights?
D) Who owns and controls your media rights? (television, radio, website)
E) What level will there be with public relation and media exposure?
F) What rights do we have with use of the logo?
G) What type of signage?
H) In what ways can the sponsor use the properties’ elements for advertising purposes?

I) Can we use your athletes?
J) Do we have hospitality rights?
K) Is there any point of purchase promotion?
L) There are any event marketing, product placement or product sampling opportunities available?
M) What are our direct mailing opportunities?
N) What are the legal liabilities associated with this sponsorship?
O) Are there any future options?

Sports Strategies
Your Sports Sponsorship
Determining sponsorship objectives:
How does this sponsorship help accomplish our corporate objectives?

Sports Properties analysis
What aspect of this organization will be of the most interest to my customers?

Strategic Tactical
- Enhance visibility/brand awareness to promote repeat purchases
- Enhance image to stretch the communication budget
- Develop distribution channels to promote varied usage
- Reach new market segment to promote multiple-unit purchases
- Develop a bond between consumer/business to increase merchandising activity
- Gain recognition in a market dominated by larger companies

Evaluation
- How are we going to evaluate the return on the investment?